You would imagine that clean energy and cycling would have a strong link but the relationship between the two is less than you’d imagine. Yesterday though Pinergy teamed up with Olympic cyclist and former National Road Race Champion, Nicolas Roche to announce a new three-year sponsorship deal with Orwell Wheelers Cycling Club in Dublin.

The new deal will see Pinergy become the Principal Sponsor and Official Energy Partner for the club, while they have also been named as title sponsors for the Pinergy Orwell Wheelers Randonnée 2022 – an annual 146-kilometre open road event, which returns on Saturday, April 30th after a two-year break.

Roche has been a lifelong and is now a life member of the club, as was his father Stephen and while he was back living in Ireland for the filming of Dancing with the Stars he got to spend more time around the club.

We caught up with him on camera at his Grandparent’s house in Dundrum yesterday to talk about the club, his future plans with Cycling Ireland at Major Championships, and how Des Cahill popped into the dance studio in the course of training to renew acquaintance with his old dance partner Karen Byrne.

As one of Ireland’s leading renewable electricity suppliers, Pinergy is proud to support the sustainable growth of the green sport of cycling, with cycling seen as one of the most environmentally friendly sports, hobbies and lifestyle choices in the world. Also on board as the new official sponsors of Orwell Wheelers’ elite racing teams, Pinergy will power the development of future cyclists by supporting the Junior Tour and the Pinergy Pathway Programme, which specialises in on-boarding new members into the club.

Pinergy’s commitment to sport continues to #PowerTheDifference in sporting clubs and communities around Ireland. Earlier this year, Pinergy re-affirmed its commitment to Munster Rugby with a 10-year solar generation partnership, while they are also the Official Energy and Insights Partner for Basketball Ireland.

Also included in their sports sponsorship portfolio is their sponsorship of the prestigious Schools Cup competitions across both basketball and Munster rugby, along with support for teams including Mount Sion GAA and Blackrock Women’s RFC.

Founded in 1948, Orwell Wheelers has strong roots in road racing, with notable members including Nicolas, along with his father, Stephen Roche. The club now boasts over 800 members and, as part of their new partnership with Pinergy, has launched a new cycling kit available for purchase for Orwell Wheelers members.

“We are extremely proud to begin our journey of supporting Ireland’s largest cycling club in Orwell Wheelers,” said Pinergy CEO Enda Gunnell.

“Sustainability is something we are incredibly passionate about so it is an honour for us to work alongside an Irish cycling legend in Nicolas and show our commitment to supporting the growth of the sport in Dublin. The club has a deep and successful history having supported talent such as Nicolas, and his father Stephen, and we are delighted to #PowerTheDifference for the next crop of Orwell Wheelers members.”

 

Is it time to take your place alongside the 250+ members of the Sport for Business network of sporting and business organisations working together across the commercial world of Irish Sport?

Explore our membership options here.

Sport for Business Partners