Energia has announced it will renew its partnership with the IRFU for a further 5 years until 2029, reaffirming its commitment to powering Irish rugby at all levels and celebrating community heroes.

Energia has been an official partner of Irish Rugby since 2019. It serves as the title sponsor of the Men’s and Women’s All-Ireland League competitions and spearheads several initiatives aimed at growing the sport across Ireland.

As part of the continued partnership, Energia will collaborate with the IRFU on several grassroots and community-driven projects, including the Community Hero Award.

It celebrates the contributions of figures at the Club level who help make the grassroots game possible and will be presented to recipients ahead of Ireland’s Guinness Six Nations home fixtures next year.

Following a successful pilot in the 23/24 season, Energia has also pledged support to the IRFU to expand the coverage of Energia AIL games, allowing the delivery of high-quality club rugby to a wider audience.

 

Rugby For All

 

In addition, Energia Rugby for All, an initiative launched with Leinster Rugby last year to make rugby more inclusive for people with physical and learning differences, will be extended nationwide, starting with supporting the IRFU as it recently joined the Hidden Disability Sunflower Lanyard Scheme.

To date, Energia’s partnership with the IRFU has helped deliver success for the growth and development of rugby across Ireland.

Among the highlights of the partnership have been the launch of the Energia AIL app, helping to support the Irish Women’s team achieving record crowds in the Guinness Women’s Six Nations, record attendance figures at the Energia AIL Men’s Division 1A Final in 2023, the first televised broadcast of the Energia All-Ireland League Women’s Division final in 2022, and the Energia AIL 30-year anniversary documentary on TG4.

Energia has also contributed €25,000 worth of prizes to the ‘Your Club, Your Country’ draw and sponsored The Club Scene Podcast, a must-listen weekly podcast for club rugby supporters.

 

Double Header

 

On April 28th, the first-ever Energia All-Ireland League Men’s and Women’s Finals double header occurred in Aviva Stadium. This fixture was
a historic milestone for Irish club rugby and illustrates Energia and the IRFU’s commitment to ensuring equality across men’s and women’s grassroots rugby.

“We are thrilled to renew our partnership with the IRFU for another 5 years,” said Energia Ireland Managing Director Gary Ryan.

“At Energia, we have seen, and continue to see, the endless possibilities that Irish rugby offers, for both women and men, from grassroots to elite.”

“We are very proud of the innovations we’ve brought to the Energia AIL over the past 5 years and look forward to working with the IRFU on a slate of brand new grassroots projects and community initiatives aimed at securing the future of Irish rugby.”

“We are delighted to have Energia back on board as the official energy partner to the IRFU,” added Michael Collopy, Chairperson of the Commercial and Marketing Committee at the IRFU.

 

Meaningful Support

 

“Over the last five years, Energia has offered practical, meaningful support and investment, ensuring that Irish rugby has continued to flourish and thrive with particular successful support being seen in both the All-Ireland League and with the Women’s International Team.”

“We are grateful for their ongoing support and look forward to continuing our collaboration over the coming years.”

Energia and the IRFU are both long-standing members of the Sport for Business community and collaborators on several different projects.

In addition to its partnership with the IRFU, it is also a proud partner of Seachtain na Gaeilge, one of the country’s biggest celebrations of the Irish language and culture.

A key sustainability objective of the company is to support communities, making a meaningful contribution that adds social value. To this end, the Group has invested €4.5 million through its wind farm community benefit funds and also through its Greener Possibilities fund, which supports charities and organisations in delivering community projects.

These important partnerships align with its core value of being Community-Focused and the UN Sustainable Development Goals, in particular SDG 11: Sustainable Cities and Communities.

Energia works with Legacy Communications and the Brand Fans to help deliver on its partnerships.

 

 

Sport for Business will host its Annual Sport for Social Good Conference on Thursday, October 24th. This is one of many events planned for the remainder of 2024.

Register your interest to attend a Sport for Business event here.

 

Energia, the IRFU, Legacy Communications, and the Brand Fans are among the 300 organisations that are members of the Sport for Business community. These organisations include all the leading sports and sponsors, as well as commercial and state agencies.

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