The English Football Association is looking to fill a role of Marketing and Communications Lead for the feasibility work on a five association bid to host the 2030 FIFA World Cup.
The role is based out of Wembley Stadium but would involve working with each of the English, Scottish and Welsh FA’s as well as those of the Irish Football Association out of Belfast and the FAI in Dublin.
The role is expected to last until July 2022 “by when it is anticipated FIFA will have formally opened the bidding process.”
According to the job specification, “The role will lead all marketing and communications activity during the feasibility stage of the bid. At this stage of the project, the role will focus on finalising the Strategic Narrative, developing a brand and implementing brand assets including establishing a digital footprint.”
It will involve managing contractual arrangements with agencies and contractors working across communications, copywriting, research and strategic communications; leading on the creation of a visual identity for the bid and overseeing the development of digital assets and communications plans.
If a bid is decided upon it will then role into the realm of ambassador recruitment and activation of campaigning centred on the World Cup Finals taking place in Qatar at the end of 2022.
It is a senior role and indicates a strong ongoing desire within the FA to progress a bid.
England last hosted the tournament in 1966 when it won the competition for the only time. Since then it has hosted the Men’s European Championship Finals in 1996 and was the main host of Euro 2020.
Crowd trouble at the Final of that tournament in July had cast doubt over whether a bid would be seen in a positive light but the advertising of this role would suggest that is being pushed to one side.
England will host the Women’s European Championship Finals next summer and that will give an opportunity to restate the positives it would bring to a well-organised tournament played in existing strong stadium infrastructure.
Croke Park and the Aviva Stadium would at this point be the two stadia on the island of Ireland that would be big enough to host matches according to likely criteria.
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