Feenix is the new name for the esports and gaming agency Epic Global headed up by Trev Keane and Sinead Hosey.
The business will focus on a number of key pillars following the success of an investment round that raised €1.5 million led by Quintus Capital and beech Point Capital Management.
Feenix Esports and Agency remains the core offering working with rights holders, brands, and teams in the esports space. We focus on gaming strategy.
Feenix Studio will allow the building of experiences with games like Roblox, Fortnite, Minecraft, and more.
They have started well in this space with the announcement that they will be working with StudioCanal to build the Padding Bear game on Roblox. They will also be working on a soon-to-be-announced Roblox experience for Cartoon Saloon and the GAA.
Led by Michael Djan, the former Head of Partnership Uk for TikTok, Feenix Talent will focus on managing top esports players, gaming creators, and influencers, helping them build lasting careers and growing partnerships.
“We can help brands co-develop products, elevate and amplify new products and messaging, and collaborate on events with macro and micro talent,” said Keane.
“We are working with some amazing talents, many of whom will be fresh faces for Irish brands.”
“We’ve long been recognised as one of the most trusted and reputable agencies in the gaming and esports industry and with this rebrand we’re excited to cover new ground as we establish more brands and talent figures in the gaming space,” added co-founder Sinead Hosey.
Gordon D’Arcy is a member of the board of the company, as well as working in the financial sector with Lockton Insurance and maintaining a visible media presence.
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