Travel firm Expedia which also runs the Hotels.com website has been named as the final commercial partner for the UEFA Champions’ League through to 2021.
They join Nissan, Heineken, Santander, Lay’s, Mastercard, Sony and Gazprom at the highest level of sponsorship within the most lucrative club football competition in the world.
The brand becomes the Official Travel Partner of the UEFA Champions League. The three-season agreement also includes the UEFA Super Cup, UEFA Youth League Finals and the newly formed UEFA Futsal Champions League Finals until the end of the 2020-2021 season.
The 2019 Champions’ League Final will take place in Madrid at the home of Atletico Madrid in the Spanish capital.
Throughout the duration of the sponsorship, Expedia and Hotels.com will deliver a series of brand campaigns and consumer activations for fans across Europe. They will also receive pitch-side placement and television advertising spots during match broadcasts, hospitality events and other exclusive rights as part of the agreement.
“As the world’s travel platform, Expedia Group is excited to be reaching an agreement with the UEFA Champions League, promoting Brand Expedia and Hotels.com,” said Mark Okerstrom, Expedia Group President and CEO.
“There is no better sport than football to bring fans together around the world to follow their dreams of UEFA Champions League glory, and no better way to make that happen than through the power of travel.”
“We are delighted to welcome Expedia Group into the UEFA Champions League partner family,” added Guy-Laurent Epstein, UEFA Events Marketing Director.
“Working with a data-driven partner like Expedia Group offers exciting opportunities for us to explore as we look to expand our digital offering. As one of the world’s leading travel experts, Expedia Group’s experience in this field will be of huge benefit to UEFA and its partners, as we seek to grow the UEFA Champions League around the world.”
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