EY has become the sixth worldwide partner of the Women’s Rugby World Cup to be held in Dublin and Belfast from August 9th.
The company is a partner of World Rugby and completed a comprehensive report into the economic impact of the 2015 Men’s Rugby World Cup on host nation England.
It has also been involved as a main partner of the British and Irish lions Tour to new Zealand but this latest extension of the work undertaken within rugby is based as much on a commitment to equal opportunity in the workplace as it is to the sport.
Related: EY Report into Economic Impact of RWC2015
According to the announcement made on Friday EY firms are working with external suppliers to recruit high-potential female athletes for professional roles, and to provide the necessary resources to help them transition from sport into business.
This is an approach which they share with fellow Worldwide Partner for the tournament and main sponsor of the Irish Women’s team Aon and is becoming a key driver and a positive one, in why firms are committing to support Women’s sport.
“EY shares common values with rugby and has long been a proponent of the sport worldwide,” said EY Global Vice Chair of Talent Nancy Altobello.
“The leadership skills, motivation and resilience developed through playing rugby are incredibly beneficial in a business environment.”
“At EY we’re thrilled to harness the leadership potential of elite female athletes and help them seamlessly transition to new careers in business.”
“EY’s Women Athletes Business Network, for example, was established to inform, empower and create an environment that supports elite female athletes, seeking to develop their leadership potential and transition from sport to careers in business.”
Read More: Dublin City Welcomes The Women’s Rugby World Cup
“We are delighted to welcome EY as an official sponsor of Women’s Rugby World Cup 2017,” added World Rugby Chairman Bill Beaumont.
“As the game grows across the world, it’s important that we work with a brand that is the right fit and reflects the character-building values of our sport.”
“This year’s tournament promises to be the biggest and best yet and we look forward to working with EY toward further promotion and engagement within Ireland and around the world.”
Save the Date: Sport for Business Women in Sport Conference 2017 on November 30th
“As women’s rugby goes from a grassroots level all the way to the top of the sport, it’s exciting to have global organisations like EY realise the human capital potential of the players and the values they bring including teamwork, tenacity, hard work and discipline.”
The other Worldwide partners on board for the tournament are Aon, Heineken, Land Rover, Mastercard and Aldi. Dublin City Council, Belfast City Council, Failte Ireland.
Sport for Business will shortly begin a series looking at how each of these partners are activating their partnership with the tournament.
Sport for Business works with over 220 of Ireland’s leading organisations in sport and business. We regularly feature in depth looks at how members like Leinster, Munster, Ulster and Connacht Rugby, Heineken, Vodafone and most of Ireland’s leading sporting organisations bring the relationship between sport and business to life. Here is a look at what we do…
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Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.
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