The FAI has agreed a multi year sponsorship deal with Fulfil, the fastest growing brand in the Irish snacking market.
The brand is now the Official Snack Sponsor of the FAI, capping a remarkable year which went from first production in January 2016 to selling over 15 million bars in 12 months.
The story of how the partnership came about is a great one with a friend of Founder Niall McGrath ringing him from Paris airport after the Euro 2016 Championships to say he was with Jeff Hendrick and Robbie Brady and they were both having one of the bars.
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The ins and outs of how the deal grew from there as well as the role played by McGrath’s children and an advertisement on Nickelodeon will be revealed for Sport for Business members on Monday as part of an exclusive interview with McGrath.
Fulfil co-founders McGrath and Tom Gannon are passionate about Irish football. They both play and coach junior teams, and wanted to use the sponsorship to make a real difference.
Through the partnership, Fulfil will give back to the football community by investing in a passing skills machine used by teams including Barcelona, Liverpool and Manchester United.
Ireland international players will use the machine for commercial activities, while the FAI will loan it out to clubs nationwide.
It will also be used on match days in the Aviva to highlight the exciting sponsorship and will feature on social media with exclusive videos being released on SportsJoe.ie of the players and Irish celebrities going head to head in the Fulfil ring.
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Alongside this, Fulfil branding will appear on perimeter advertising at home internationals, the sponsorship will provide the brand with access to players for promotional content and the FAI logo will also appear on Fulfil’s packaging and promo material.
“This is a landmark day for the team at Fulfil, said McGrath.
“As passionate football fans, we are very proud to become the official snacking partner for the nation’s soccer team.”
“We are stunned at what Fulfil has accomplished to date, the brand has completely exceeded our expectations in what has been a phenomenal first year in business.”
“We are excited to build on this success in 2017 and shine a spotlight on Irish soccer over the course of the next three years.”
“I am delighted to welcome Fulfil as the Official snack of the Football Association of Ireland,” added FAI CEO John Delaney.
“It’s a great product from a fantastic Irish company, which is steeped in grassroots football. Niall and Tom know the game from its growth in the community right up to the International scene, which makes them perfect partners for the FAI.”
