MiWadi has agreed a five-year sponsorship deal with the FAI to become official partners of the FAI Football Camps.
Ireland’s number one squash brand, part of the Britvic stable of brands, will be the title sponsor of the largest summer grassroots football programme in the country.
We have to admit to particularly liking this deal as the Sport for Business Bulletin each morning and evening is powered by a jug of coffee and a pint glass of Lemon MiWadi. Now you know.
Entering its 29th year, the FAI Football Camps offer the opportunity for children aged 6-14 years of age a positive, safe and social environment to enjoy football.
Taking place throughout July and August at football clubs across the country, the camps will provide youngsters with a chance to participate in a week-long summer football programme delivered by qualified FAI coaches and club volunteers.
Open to children of all abilities, or those looking to start their football journey, the camps provide an opportunity to make football accessible, enjoyable and inclusive for all.
The FAI Football camps go beyond just football development and translate into everyday life, allowing young players to develop important life skills such as teamwork, resilience, and confidence.
“MiWadi is Ireland’s number 1 squash brand, part of Irish life for nearly a century,” said Kevin Donnelly, Managing Director of Britvic Ireland.
“This partnership with the FAI Football Camps is a natural step for us. MiWadi promotes active lifestyles and adds a splash of fun and healthy hydration to everyday moments. We look forward to working with the FAI to create unforgettable experiences for thousands of children across Ireland this summer and beyond.”
“The FAI Football Camps are all about bringing young people together in a fun and positive environment, making MiWadi the perfect partner for one of the most significant grassroots football programmes in the country.,” added Sean Kavanagh, FAI Commercial Director.
“We look forward to working with them as we head into the 30th anniversary of the programme next year.”
“Our FAI Football Camps are the perfect way for tens of thousands of young people to have fun, improve their skills, and make new friends every summer,” said Ger McDermott the FAI Grassroots Director.
“Our camps are run via FAI Club Mark accredited clubs and staffed by a team of qualified, vetted and enthusiastic coaches in a safe and positive environment. On behalf of our Clubs, Staff, Coaches and Volunteers, I thank MiWadi and look forward to working together to strengthen our football camps over the next five years.”
SPORT FOR BUSINESS PERSPECTIVE
Another long term partnership for the FAI is another indicator of the positive vibe surrounding the sport in Ireland at the moment.
WHAT’S UP NEXT?
On Thursday and Friday we will publish content looking ahead to the new League of Ireland season and produce our annual look at the SSE Airtricity Men’s Premier Division on Social media.
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