eir has launched the first season in its three-year sponsorship agreement with the Camogie Association to support the All Ireland U16 Championship.
This follows through from the telco switching from the GAA Men’s Football Championship to the Hurling Championship in 2023 and coming on board as official telco providr to Camogie in October last year.
As part of their sponsorship, eir is introducing the “eir Game of the Week,” spotlighting one standout fixture each week from across all divisions.
The eir Player of the Match will be chosen from this featured game, celebrating outstanding performances throughout the competition.
Adding to the excitement, Cork Senior Camogie player and eir ambassador, Saoirse McCarthy, will attend the Game of the Week, providing exclusive updates via eir’s social media channels and personally selecting the Player of the Match.
This recognition will continue through to the Championship Finals at the end of April and beginning of May 2025, where eir will also present Player of the Match awards.
Senior Camogie Player Saoirse McCarthy (Cork) joined All-Ireland U16 Camogie captains Aoife Morrissey (Limerick), Eva Cunningham (Down), Niamh McCluskey (Down), Rebecca Clark (Cavan), Faith Dunne (Cavan), Roisin Coleman (Galway) and Lucy Nolan (Wexford) in Dublin to officially launch the 2025 season.
“At eir, our purpose is to connect for a better Ireland, and through our new three-year sponsorship of the Camogie U16 All-Ireland Championship, we are proud to support the next generation of female athletes,” said Susan Brady, Managing Director of Consumer and Small Business at eir.
By enhancing visibility through the “eir Game of the Week” and recognising individual excellence with the “Player of the Match” awards, we are not just celebrating talent – we’re helping to inspire future generations of camogie players across Ireland.”
“This is more than a sponsorship; it’s a commitment to the growth of women’s sport at every level.”
“This season marks an exciting chapter for camogie with eir’s three-year commitment bringing new energy and visibility to the Championship,” added Brian Molloy, President of the Camogie Association.
“The introduction of the “eir Game of the Week” and “Player of the Match” recognition will give our young athletes the national stage they deserve. We are grateful for eir’s commitment to advancing women’s sport and showcasing the extraordinary talent at every level of our game.”
Sport for Business Members Additional Reading: eir on board with Camogie
SPORT FOR BUSINESS PERSPECTIVE
This win for Camogie is a hopeful sign of what integration of the Gaelic Games codes and associations might bring in the coming years. Littlewoods (now Very), AIB Electric Ireland and eir have all come on board with the association since they started working more closely on commercial matters with the GAA team.
WHAT’S UP NEXT?
The games will run through to early May
MEMBERSHIP AND EVENTS
The GAA, and the Camogie Association are among the 300+ organisations that are members of the Sport for Business community. Our Gaelic Games coverage is supported by our partnership with AIB
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