The IRFU has launched a nationwide design competition that places creativity, community and fan engagement at the heart of a landmark moment for Irish sport, inviting supporters to help shape the visual identity of the Irish women’s team on a historic day at Aviva Stadium.
The initiative invites young people, artists, and rugby fans to design a special pre-match warm-up jersey for the Ireland Women’s team to wear ahead of their first-ever standalone international fixture at the Aviva Stadium on Sunday, 17 May 2026.
The winning design will be produced by Canterbury and worn by the players on the day, turning fan creativity into part of the matchday experience.
The competition was unveiled at a photocall featuring Ireland internationals Eve Higgins and Anna McGann, who became unexpected cultural touchstones during last year’s Rugby World Cup after their light-hearted “Release the Fleece” calls to kit partner Canterbury went viral on social media.
That moment demonstrated how authenticity and humour, when shared by players and embraced by supporters, can significantly amplify reach and connection beyond the pitch.
“This game at Aviva Stadium represents a huge moment for Ireland Women’s Rugby, and we wanted to mark it in a way that truly reflects the community, creativity, and passion behind the team,” said Aoife Clarke, Communications Director for the IRFU.
“By inviting fans and young artists to design our warm-up jersey, we’re giving them a chance to be part of history and to leave their mark on Irish rugby.”
The competition is being delivered in partnership with Canterbury, Irish Rugby’s long-standing kit supplier, who will work with the winning designer to bring the concept to life.
“We saw at Rugby World Cup 2025 how creativity can unite a fan base,” said Simon Rowe, SVP Canterbury EMEA & North America. “Moments like ‘Release the Fleece’ proved that when supporters lead, the effects travel far beyond the pitch. This competition is about letting supporters help shape the connection between the team and the people who support them.”
Entries will be judged by a panel that includes representatives from the women’s team and Canterbury. The winning designer will receive official recognition, tickets to the Aviva Stadium fixture, and a behind-the-scenes experience, including attendance at the Captain’s Run and the opportunity to present the jersey to the Ireland captain on the eve of the match.
Sport for Business Perspective
The initiative reflects a growing recognition that modern sports audiences want to co-create rather than simply consume.
Jerseys, once static pieces of kit, are increasingly being used as platforms for storytelling, participation and cultural expression, particularly in women’s sport where community connection has been a powerful driver of growth.
Design entry forms can be downloaded via Irish Rugby channels, with completed designs to be submitted to info@irishrugby.ie, including contact details for a parent or guardian.
Image Credit: IRFU and Sportsfile, David Fitzgerald
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