Allianz Insurance has today unveiled the latest chapter of its new campaign that shares a powerful message of writing one’s own future with the support of Allianz behind them.
The “You Write it. We Underwrite it” campaign will feature different scenarios where people pursue their dreams and inspire us to live life to the full.
Two of the stories to feature are those of Ellen Keane dreaming of swimming for Ireland and Zak Moradi’s dream of playing hurling for Leitrim.
Add in the Golden Gate Bridge in San Francisco, underwritten by Allianz of course, and you get a pretty compelling ad.
The new multi-channel and phased campaign will air nationwide across digital, social, radio and TV with the brand new TV commercial above starting to air this evening.
The ad, just like the World’s Strongest Woman campaign we featured as part of our Sport for Business Sport for Social Good event this year, was created by Company of Huskies.
The campaign was awarded Best CSR Campaign in the AIMS Awards last week.
The campaign will showcase people who decide to take action to improve their lives, either by learning to drive, or seek to change their circumstances.
Speaking about the campaign, Mark Brennan, Head of Marketing at Allianz Insurance, said: “Having been in Ireland for over 100 years, we want our new campaign to show why Allianz is the trusted insurer of over 700,000 customers here.”
“Allianz gives people the confidence to take their next step, to write their own story. This campaign will build on our desire to give our customers confidence in their future, whether their next move is big or small. We want all of our existing and future customers to know that Allianz will be there to support them in their endeavours, so they can write their own story.”
“Allianz Insurance is not just there in case something happens, they help make things happen,” added Damian Hanley, Creative Director, In the Company of Huskies.
“We all tend to write our dreams and ambitions, or type things we seek into a search bar or write new year’s resolutions or bucket lists. And Allianz wants to encourage people to pursue those dreams.”
Allianz Ireland is a proud and longstanding supporter of Paralympics Ireland and their parent company, Allianz SE, is a global sponsor of the International Paralympic Committee.
“It’s been brilliant to continue to share my story alongside Allianz having worked with them since 2016,” said Ellen Keane who features in the campaign.
“I’m so proud to be a part of this new campaign and to continue to be a representative in mainstream media for anyone with a disability, hopefully showing them that anything is possible.”
“Being able to inspire others to take that first step in chasing their dreams, whether it’s learning to drive or achieving a lifelong ambition, proving that everyone has the power to write their own future.”
Sport for Business Partners