Former Leinster and Connacht Rugby star Paul O’Donohoe is the investment director behind the purchase by Linton Capital of Sports Joe and the remainder of the Maximum Media network.

Having won an U20 Grand Slam with Ireland and a Heineken Cup Medal with Leinster, O’Donoghue was forced to retire in 2014 after three years with Connacht.

He moved to London where he became a player in the investment world with Linton Capital.

They are the backers of Greencastle Capital, an acquisition vehicle that is now going through the process of approval for the purchase of the online media sites who have been members of the Sport for Business community over the past year.

They are also the principal investor behind Iconic Labs which has entered into a management agreement to run the commercial and operational side of the Maximum Media Network.

It is understood that the UK and Irish operations will both work out of the existing Dublin HQ.

Iconic Labs is headed up by John Quinlan and Liam Harrington who were the founders of UniLad, an online news and entertainment site that has since become a part of LadBible.

A creditors meeting is due to take place next week at Shelbourne Park Greyhound Stadium in Dublin where the terms of the purchase from the examiner will be put to those who are owed money from the original company.

In a statement to the UK Stock Exchange O’Donohoe, who will be the Executive Vice Chairman of Greencastle Capital said:

“JOE is an iconic Irish brand and we are very pleased to have signed the agreement with the Examiner to acquire the business. We hope that the Media Merger process will proceed smoothly and look forward to completing the acquisition as soon as possible.”

“Once that has been done we can then more fully integrate the Irish and UK operations, with the headquarters to be based in Dublin. With an integrated management structure, investment to grow and the expertise of the Iconic Labs team we can then see what JOE is capable of achieving.”

Image Credit: Dan Sheridan,