The first international benefits of the GAA’s TV deal with Sky are beginning to be felt with Kilkenny’s dramatic Allianz League Final on Sunday making it onto the main bulletins and website of Sky Sports News.
The website report carries images and a full match report. According to data specialist website Alexa, Sky Sports.com is among the 1,000 most popular websites in the world with traffic from every major global market.
This will have a positive impact for the knowledge and popularity of the GAA to an international Irish audience but will also be seen as a positive by Allianz, Avonmore and Skoda, all of whom featured prominently as commercial brands in the reports of the match and who have significant global audiences.
There will be much written or spoken about less ability to watch matches at home because of the move to pay per view on 14 matches this summer but treasurers at County Board level and at Croke Park will be watching for higher levels of interest and income from brands that will be able to benefit from a wider audience.
Read more about the Sky GAA deal here.
