GAA+ has announced an 8-week partnership with Decathlon, aligning with the launch of RATIFIED- a new midweek video and audio podcast hosted by some of the most recognisable voices in GAA.
As part of this partnership, Decathlon will sponsor the full run of the series that brings fans behind the scenes of Gaelic football and hurling like never before.
Hosted by Football All-Ireland winners Marc Ó Sé and Paddy Andrews, alongside Hurling All-Ireland winners Richie Hogan and Bubbles O’Dwyer.
The show is expected to deliver candid, insightful conversations that dig into everything from the pressures of elite performance to the personalities that shaped the game.
New episodes are released every Tuesday on the GAA+ YouTube channel, Spotify, and all major podcast platforms.
Beyond the podcast sponsorship, the partnership will include a targeted social media campaign sharing standout moments, insights, and exclusive clips from each episode across Decathlon Ireland and GAA+ platforms.
Strategic storytelling will also be designed to connect Decathlon’s brand with GAA fans, highlighting shared values of community, resilience, and Irish sporting pride.
“This partnership with GAA+ reflects our deep respect for Irish sport and our desire to engage meaningfully with the communities who live and breathe it,” said Elena Pecos, CEO, Decathlon Ireland.
“As the GAA takes the next step in its broadcast evolution, it is essential to have like-minded partners that want to collaborate and develop exclusive GAA+ programming. That’s why we’re delighted to welcome Decathlon into the fold and look forward to working with them for the RATIFIED series ahead.”
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