The GAA’s popular ‘Ireland Lights Up’ walking initiative will return in January 2022 in partnership with RTE’s Operation Transformation and Get Ireland Walking.

GAA clubs across the 32 counties are being encouraged to turn on their floodlights and open their walking tracks to enable their local communities to come together to walk and talk in a safe environment during the long dark evenings of winter.

As in previous years, Operation Transformation, which returns to screens on January 5th, will showcase clubs that are taking part each week of the show.

The campaign was cancelled last year but Healthy Clubs project partner Irish Life stepped up to help fill the void. Through their lifestyle App, MyLife, the 700 clubs that had signed up to be part of it instead recruited almost 28,000 participants to walk the walk in the Healthy Clubs ‘Every Steps Counts Challenge’.

They recorded a combined step count of 7.5 billion over seven weeks. On average, each participant walked just over 200km.

That success cannot be rolled up and forgotten so the virtual steps challenge will run again in 2022, from Wednesday 12th January to Wednesday, 2nd March.

“Ireland Lights Up is one of our most popular community initiatives and its enabling of physical, mental, and social health couldn’t be more timely,” said GAA President Larry McCarthy.

“We are also delighted to be teaming up with Irish Life to deliver another Healthy Clubs Steps Challenge. The use of the MyLife App enables participants to track their individual steps and health benefits, while also potentially winning some valuable gear for their clubs.”

 

Sport for Business Perspective

Fitness and wellbeing does not need to be complicated. This initiative builds on the community foundations of the GAA and will encourage engagement away from the side of the pitch, helping people get to know each other, and get healthier.

 

 

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