GAA Signs Three Year Deal for Schools All Ireland

The GAA has signed another multi year extension with one of its sponsorship partners.

Sportswear supplier Masita Ireland have extended their sponsorship of the GAA All-Ireland Post Primary Competitions for another three years.

Masita Ireland is a family run 100% Irish business based in Kells, Co.Meath and has been involved as a supplier of equipment, clothing and kit to over 250 Post Primary Schools across all four provinces since 1999. An official GAA licensee since 2009, Masita have sponsorsed the GAA All-Ireland Post Primary Competitions since 2012.

It is one of a number of deals supporting schools GAA.  O’Neill’s support the same competition in Camogie while Top Oil have been active in supporting Leinster Schools hurling and football in the run up to the All Ireland’s.

The audience is smaller but the reach and impact of supporting at schools level cannot be underestimated, especially as in this case where there is a direct line to be drawn from awareness through sponsorship to sales to schools for their kit.

“Masita and the GAA have a long relationship working together to help in the development of our schools nationwide,” said GAA President Aogán Ó Fearghail.

“Thanks to their sponsorship of our Post-Primary schools competitions, Masita have a great relationship with a large number of our schools across the country too.”

“Masita’s growth in the past few years is a great success story and I laud their support of what are important competitions for the Association in which we have seen many players come through the post-primary ranks to go on and represent both club and county at adult level.”

“As an Irish family-run business, everyone at Masita Ireland is delighted to extend our relationship with the GAA to the sponsorship of the GAA All Ireland Post Primary Schools Competitions,” added Des Smith of Masita Ireland.

“Having been involved with schools for a number of years as a supplier of teamwear and equipment we know the commitment and passion that pupils, teachers, mentors and parents have for these great competitions.”