Leinster’s Dan Leavy, Isa Nacewa and Josh Van Der Flier were in the RDS yesterday as the promotional campaign for Leinster’s European Champions’ Cup campaign is ratcheted  up.

The team play Wasps at the Aviva Stadium on Saturday, April 1st in what is expected to be a sell out so team partner Lifestyle Sports will be expecting a strong response to their new #FuelThe4th fan experience campaign launched yesterday.

Fans are being asked to post messages of support to their favourite player using #FuelThe4th. The campaign will run across all social media and the winner, deemed to be having supplied the most inspirational post will get to watch the game from their very own bespoke premium level box.

You have to keep raising the stakes and being creative when it comes to making a mark in social. This is an area we will be exploring in a special Sport for Business event on Content Marketing which we will be launching in the coming weeks to take place in May.

If you are interested in learning more about this event and perhaps taking part, let us know today.

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