GloHealth has extended its relationship with Athletics Ireland through announcing the next phase of its sponsorship of the Fit4Life programme.
The programme is aimed at recreational runners and those who want to increase their level of fitness. It is run by local athletics clubs, under the supervision of trained coaches, and includes training schedules and group training runs based on people of broadly similar ability and fitness.
“One of the key objectives of the Athletics Ireland Strategic Plan through 2016 is to promote health and fitness to the population as a whole,” said John Foley, CEO of Athletics Ireland.
“By partnering with GloHealth over the next three years we have a significant opportunity to really make an impact on both the health and fitness of people throughout the country”
“The Fit4life programme allows people to improve their fitness by increasing their level of physical activity and fitness in a fun and social setting,” added Olympic and World medallist Sonia O’Sullivan.
“The great thing about running as part of a group is that there is a lot of energy in mass participation that drives the adrenalin in each person, and this allows us to run quicker and further than is normally possible on your day to day runs. You will push yourself more and be surprised with what you can achieve.”
GloHealth coming on board with this programme as well as supporting Athletics at elite level through national Championships, will provide a real boost to the reach of what is taking place across the country.
In much the same way as other brands like Guinness, Liberty Insurance and AIB have lifted interest in particular sports through emotional advertising, GloHealth’s ‘#RunnersAreAmazing’ campaign focussed on people taking control of their health, and living better lives.
Speaking about the partnership Jim Dowdall, CEO of GloHealth said “GloHealth is delighted to sponsor Athletics Ireland’s Fit4Life programme which encourages and supports people across Ireland maintain an active lifestyle and improve the quality of their health and wellbeing.”
As an added incentive, people who join their local Fit4Life group can claim €30 back on their Athletics Ireland membership through GloHealth’s Family & Kids’ Health and Sports Cover packages.
It’s a great example of how sporting and business objectives can be met by working closely together on plans and activations that stretch well beyond the traditional relationship of sponsor and sponsored.
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