Horse Racing Ireland has announced a two-year sponsorship extension of ‘Friday Night Racing’ with sports media group Off The Ball.
The partnership has been running over the past twelve months and will now extend all the way through to the July 2021.
Presented by Ger Gilroy, Friday Night Racing’s content is shared across Off The Ball’s radio, online and social channels, providing listeners and followers with in-depth, behind the scenes racing action and analysis every week.
“Over the last twelve months this partnership has enabled us to shine a light on some the wonderful stars – horse and human – that Irish racing has to offer,” said Horse racing Ireland Commercial and Marketing Director, Paul Dermody.
“We have recently invested in a new brand advertising campaign for HRI and it therefore makes perfect sense for us to continue this Off The Ball relationship to help us tell the story of Irish racing and celebrate what is achieved on national and global stages.”
“We look forward to continuing to create great events, promote race days and generate engaging content with the Off The Ball team for the next two years.”
“HRI have been a brilliant partner over the last year and we’re really enthusiastic about talking to the biggest names in racing and uncovering some of the unheralded stories that combine to make up the fabric of the sport,” added Ger Gilroy, Managing Director of Off The Ball.
“We’re thrilled to have renewed this partnership and to be bringing our racing coverage to another level.”
Off The Ball’s partnership with Horse Racing Ireland was brokered by Media Central and OMD.
We are proud to have Horse Racing Ireland, Off The Ball and OMD as members of the Sport for Business community of sporting, business and societal leaders. Email us today if you would like to know more about joining them and be part of Ireland’s leading network linking sport and business.
Image Credit: Piaras Ó Mídheach, Sportsfile
