Technology wearable company Whoop has raised $200 million in a fundraising round which now values it at $3.6 Billion. The money will be used to fund expansion into new markets and Ireland looks set to play a major part in that rollout.
The new valuation compares to the $2.1 Billion that Google paid to acquire Fitbit only eight months ago.
Earlier this month Pippa Doyle who had been sponsorship lead for Littlewoods Ireland on its Camogie and Hurling partnerships joined the company in the role of international brand and marketing manager.
She joins Briain Curtin and Brian Kearney who had both previously worked at O2 and Fitbit as part of a strong and growing team based here.
Rory McIlroy is an investor in the business and his heart rate while playing was shown on Sky Sports coverage of the Memorial Championship tournament on the US PGA Tour over the weekend.
NBC in the United States showed the same data from all drivers in the NASCAR event that took place over the weekend as well.
Whoop differs from other wearables in that the device itself is free and the business model is one of a monthly subscription.
We will be tracking the rapid advances in this sector as part of a new weekly Sports Tech column starting in the coming months on Sport for Business.
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