In the final part of our four-part series on the performance of Irish Sport on social media in March 2026, we focus on TikTok.
This data is supplied by our partners Olytico.
Read about our introduction to this month and the details from Irish sporting bodies on X
Read about the significant return to favour of Facebook
Read About the Bouncing Back of Instagram Engagement
Sport for Business member organisations posted 819 (+60%) videos last month, the highest monthly total seen since we began TikTok analysis in March 2023. These posts resulted in 2,002,271 engagements (+140% from February) and 27.1 million views (+145% from last month).
The figures for comparison for 2025 were 434 videos, 1.4 million engagements, and 22.82 million views.
March 2026 Highlights on TikTok
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Specific Highlights
A record seven organisations broke the magic million views for the month – the United Rugby Championship leading the way yet again with 6.2 million views, followed by Ireland Football (6.1 million), HRI (4.8 million), Ulster Rugby (3.8 million), Leinster Rugby (1.5 million), League of Ireland (1.3 million), and Northern Ireland (1.07 million).
The URC topped the activity charts with 135 posts, followed by the NIFL (124) and the HRI (90).
On engagement-per-post performance, Ireland Football delivered last month’s strongest results, averaging 27,476 engagements per post. Ulster Rugby (13,974) and Irish Rugby (4,058) completed the top three.
The most viewed TikToks for the month came from Ulster Rugby, which used a content format they have mastered with the Men’s team for their Danske Bank Ulster Schools semi-final preview, and from the HRI account for a Cheltenham wardrobe malfunction.
@officialulsterrugby🤔 The Danske Bank Ulster Schools’ Cup Semi-Finals are back tomorrow!
@hriracing Don’t worry Gemma, we’ve all had wardrobe malfunctions at Cheltenham 😅 #CheltenhamFestival ♬ Waltz of the flowers (The nutcracker suite) Main Theme(1074033) – Maenomeri48
The month’s top-performing TikTok came from Ireland Football with their ‘Journey’ content we referenced in the Instagram section, once again highlighting the importance of sharing the same content across all platforms to maximise investment – the content has been viewed close to
900,000 times and has generated over 140,000 public engagements to date.
The content was the most-shared and most-liked TikTok of the month.
@irelandA journey that began in September, takes its next turn tomorrow night in Prague. From the very first whistle, we know you’ll be there with us 💚🇮🇪
X Analysis – March 2026
Facebook Analysis – March 2026
Instagram Analysis – March 2026
TikTok Analysis – Today
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
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