In the second of our series of four articles on the performance of Irish Sport on social media in March 2026, we are focusing on Facebook.
This data is supplied by our partners Olytico.
Read about our introduction to this month and the details from Irish sporting bodies on X
Facebook activity increased by 41% in March over February, with 5,968 posts generating 1,048,547 public engagements – a 50% increase on the previous month.
This continues the resurgence of Facebook as a relevant channel for Irish sport.
12 months ago, in March 2025, there were only 613,000 engagements and even the high point of 2024, when there were 973,000, has now been exceeded.
The growth is widespread as well, with Cricket Ireland and Horse Racing Ireland both breaking into the Top 5 for engagement per post.
March 2026 Highlights on Facebook
Specific Highlights
The NIFL (717, +13%) topped the Facebook activity charts once again as Linfield’s trophy lift was their most engaged with Facebook post in March.
The League of Ireland came second in the activity charts with 686 posts, while in third, the GAA (485, +20%) crowned Donegal as Allianz Football League Division 1 Champions.
Volleyball Ireland (121, +1110%) brought us all the action from the St Patrick’s Challenge as Ireland U20 Women saw out their game against a spirited Northern Ireland side in four sets.
Irish Sailing (52, +126%) named Eve McMahon as the International Sailor of the Year.
Cricket Ireland (3,379, +309%) topped the engagement per post charts, and they were followed by Irish Rugby (2,417, -8%) and Horse Racing Ireland (673, +165%).
Hockey Ireland (182, +100%) saw the Women’s team qualify for the World Cup after beating Japan in a shootout, and Basketball Ireland (65, +86%) celebrated a historic first away win in FIBA Women’s EuroBasket Qualifying.
Squash Ireland (1,967) once again topped the average engagements per 1,000 followers metric.
Cricket Ireland’s Eid Mubarak post was the most engaged with content on Facebook in March, with the post generating over 90,000 public engagements to date.
X Analysis – Tuesday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Wednesday
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