Olytico’s analysis for July 2025 incorporates over 15,000 posts, 5 million engagements, along with 12 million views of the listed Sport for Business organisation’s content on TikTok.
X numbers were down month on month in yesterday’s analysis but Facebook’s figures that we are looking at today were up across a number of the key metrics.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight on paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
July 2025 Highlights on Facebook
While activity on X fell between June and July, Facebook activity rose 8% in July, with 4,812 posts generating 758,518 public engagements (+2%).
For the sixth month in a row, the League of Ireland topped the activity charts, their 597 posts (+9%) included this screamer from Derry’s Sadou Diallo against Waterford (link).
In second, the GAA (419, -11%) saw the Clifford family lifting Sam Maguire, and in third, the Ladies Gaelic Football account (378, +18%) congratulated Donegal as captain Laura Boyle lifted the cup following the All-Ireland U16 C Championship final.
The Gaelic Players Association (24, +200%) announced Meath’s Jordan Morris as the PwC/GPA/GAA Footballer of the Month for June, and Basketball Ireland (140, +94%) saw CJ Fulton continue to make history for Irish basketball at the NBA 2K Summer League.
Irish Rugby (690, -17%) topped the engagement per post charts, followed by the URC (574, +23%) and the GAA (453, +124%).
The GAA number rose from 277 a year ago, while the URC figure was also up, from 410.
Squash Ireland (5,357) topped the average engagements per 1,000 followers metric for the third month in a row.
Irish Rugby’s full-time post from their 7-106 victory against Portugal was the most engaged with content on Facebook in July, generating over 15,000 public engagements to date.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
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SPORT FOR BUSINESS AUTUMN EVENTS
On Wednesday, September 10th we will host a special event looking at Future Proofing Irish Sport including the use of AI in sport. Then on September 25th we will host our Annual Children in Sport Conference, on October 14th, our Annual Sport for Social Good Event, in November a new event focused on Sustainability in Sport and in December our 12th Annual Women in Sport Conference, in partnership with Lidl.
Find out More about Our Sport for Business Events Programme Here
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