Olytico’s September 2025 analysis of Irish Sport on Social Media captures 12,600 posts, 4.78 million public engagements, and 8.36 million TikTok views.
From world-class success on the track (and on the water) to a single viral moment that dominated engagement charts, the report highlights a 64% surge in overall engagements over the last month.
Today, in the third of four articles on last month’s Social Media metrics, we focus on Instagram, which has seen a significant bounce back in engagement.
In the infographics below, we have ranked each of the organisations across a range of metrics on each network, including the most active, the most engaged with, and the most engaging content, as well as engagements per 1,000 followers where possible.
It is important to note that this analysis is based on publicly available data. It does not include any analysis or insight into paid or promoted content. When % figures are used (unless otherwise stated), they refer to the previous month’s figures.
Here is how our monthly report coverage will shape up during the week.
X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Friday
September 2025 Highlights on Instagram
Instagram activity fell 13% to 3,332 posts and yet saw a considerable 51% increase in engagements to 2.89 million as 18 member organisations increased their output from the previous month.
The League of Ireland (535) topped the activity charts once again, with Darragh Crowley’s finish (link).
View this post on Instagram
The NIFL in second (445) saw Glentoran top the Sports Direct Premiership table as the only unbeaten side heading into October, and in third, the LOI Women’s Premier Division (193)showcased the WNT stars that started their football journey in the league.
View this post on Instagram
View this post on Instagram
Paralympics Ireland (143, +393%) celebrated as Orla Comerford was crowned T13 100m World Champion in New Delhi with a time of 11.88 seconds, IWA Sport (56, +124%) celebrated Ireland’s Basketball win against Armenia.
View this post on Instagram
View this post on Instagram
Hockey Ireland (45, +96%) presented their Interprovincial Series Individual Awards for the boys and girls.
View this post on Instagram
View this post on Instagram
Cricket Ireland (14,278, +2,244%) topped the average engagement per post chart. The GAA (4,981, -9%) were in second as the Nominees for the Footballer of the Year were announced, and in third, Ireland Football (4,071, +43%) saw Roma’s Evan Ferguson net his sixth goal in green.
View this post on Instagram
View this post on Instagram
Athletics Ireland (1,448, +125%) followed Kate O’Connor in those precious moments after she became a World Champion.
View this post on Instagram
Vision Sports Ireland (22, +69%) announced the Audio Descriptive Commentary will be available within the Aviva Stadium for Irish Rugby games thanks to Energia.
View this post on Instagram
Athletics Ireland (4,669) claimed the top spot for ‘highest engagements per 1,000 followers’.
With a staggering 470,000 public engagements to date, and once again proving that content can shine across platforms, Curtis Campher’s catch was the most engaged with Instagram post in September.
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X Analysis – Monday
Facebook Analysis – Tuesday
Instagram Analysis – Wednesday
TikTok Analysis – Thursday
If you would like to be part of the Sport for Business community and be added to the list, email us today and let’s see what is possible. If you would like a more detailed analysis of your social media activity, contact ross@olytico.com
Image Credit: Sport for Business
Further Reading for Sport for Business members:
Read our Sport for Business Coverage of Social Media
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