JD Backing Shamrock Rovers in Two Year Deal

JD has been named as the new main sponsor of Shamrock Rovers Football Club.

The JD logo will feature on the front of the club’s first and youth team jerseys as part of a new two-year partnership agreement.

The partnership extends to the Shamrock Rovers Youth Academy where JD is supporting the development of new ‘Play for Shamrock Rovers’ football trials which will give young players the opportunity to play for the club, to develop their talent and to realise their potential as professional football players.

This is JD’s first step into football and sports sponsorship in the Republic of Ireland, following on from its partnerships with English Premier League clubs Crystal Palace FC and Brighton and Hove Albion FC, German football club Borussia Dortmund and the Irish Football Association.

It also has a strong partnership with Katie Taylor and in tomorrow’s Sport for Business, we will carry an interview with International Marketing Manager Ciaron Hearns on the companies approach to Ireland where is currently has 23 stores in the republic and 15 in the North with more to come.

Shamrock Rovers is Ireland’s most successful football club. Founded in 1899, the club has won a record 17 league titles and has also lifted the FAI Cup a record 25 times, most recently last November at the Aviva Stadium.

“This is an exciting time for Shamrock Rovers as the club looks to build on last season’s thrilling 25th FAI Cup win,” said JD Head of Retail Marketing, Dara Goolsby.

“It has a young and exciting squad, a first-class youth academy and a loyal fan base, all of which were an excellent fit for JD.”

“Shamrock Rovers record as the most successful football club in Ireland is well known.”

“We were impressed by its relentless ambition to compete for senior domestic and UEFA Europa League honours and most especially by its strategy to develop its youth academy, to attract young players and to nurture their talent as future stars of the game.”

The Shamrock Rovers Youth Academy caters for 300 children aged 8 to 19 years. It also attracts over 1,000 children to its summer camps.

The aim of the JD supported ‘Play for Shamrock Rovers’ football trials is to uncover talented young players who have the potential to don the hoops as senior club players and to help them to develop a career in professional football.

“We are delighted to announce Shamrock Rovers partnership with JD whose position as a leading international sports fashion retailer is a natural fit for Ireland’s most successful football club,” said Shamrock Rovers CEO Brendan Murray.

“Thanks to the support of JD, the continued success of the Shamrock Rovers Youth Academy, winning the FAI Cup in 2019 and the recent investment into the club, we are in a great position to challenge for major honours into the future. We look forward to making this partnership a huge success.”