As they arise we are always happy to bring you news of jobs that are available across the Sport for Business Community.

If you are a Sport for Business member and would like to promote a position within your organisation, contact us today with the details.

Today we bring you news of an exciting new role that could be a pathway into working within professional sport…

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Leinster Rugby is seeking applications for the position of Senior Brand Executive.

This position is being offered on a two-year fixed-term contract.

The closing date for applications is strictly 5 pm on Friday, 30th July 2021.

Leinster Rugby is an equal opportunities employer.

POSITION TITLE: SENIOR BRAND EXECUTIVE

ROLE AND PURPOSE OF POSITION:

Leinster Rugby is one of four professional provincial rugby teams in Ireland. As well as running a professional rugby team, Leinster Rugby also enjoys an important dual mandate to encourage, promote and grow the participation in and playing of rugby across the province of Leinster. At Leinster Rugby, how we do our job is equally as important as what we achieve. We strive to create positive engagement with a wide group of stakeholders in the pursuit of excellence at all levels of our twelve-county community. Our Commercial & Marketing Team are responsible for generating the revenues necessary to support and grow our domestic, community and professional rugby programmes.

Reporting into the Head of Commercial & Marketing, our Senior Brand Executive will have responsibility for building and enhancing the supporter experience while executing the brand strategy for Leinster Rugby in line with overall business objectives, brand identity and positioning.

The successful candidate is an important member of the wider commercial team and will be responsible for the annual brand plan and all marketing campaigns which drive membership and season ticket sales, boost match attendance, enhance fan engagement across multiple brand touchpoints, and support the overall commercial strategy of Leinster Rugby. You will be expected to establish yourself as a trusted and reliable advisor to key stakeholders, help plan and deliver all brand marketing campaigns, and ensure agreed targets are met on time and within budget. A creative thinker, you will be required to be both proactive and responsive when it comes to promoting Leinster Rugby’s brand and commercial strategies.

The ideal candidate will be passionate, a true collaborator, commercially driven and a brand lover.

REPORTING RELATIONSHIPS:

Operational & Functional: Head of Commercial & Marketing

KEY QUALITIES:

Essential:

  • A relevant 3rd level degree or professional qualification
  • A minimum of 5 years working experience across the following areas:
  • Brand management & development
  • Membership and/or consumer campaign management
  • Content strategy and conversation planning
  • Consumer marketing and activation
  • Sports brand marketing and activation
  • In-depth experience planning and executing successful brand marketing email campaigns
  • Proven campaign delivery and success against KPIs
  • Budget management experience
  • Strong organisational, analytical and planning skills
  • Strong communication and presentation skills (written and verbal)
  • Strong understanding of digital and social media from a campaign perspective
    Strong understanding of CRM and working knowledge of Microsoft Dynamics, Active campaign and/or similar CRM platforms

Desirable:

  • Self-starter, happy to take initiative and responsibility to run with a project from start to finish
  • A team player who enjoys collaboration and is eager to support their colleagues
  • Self-sufficient and able to manage their own workload on a daily basis
  • Be keen to grow into the position and earn responsibility quickly
  • Knowledge of and passion for sport would be a benefit
  • Results-driven personality with excellent attention to detail
  • Strong creative outlook with a flexible approach to working
  • Proven experience managing external creative and media agencies

RESPONSIBILITIES:

Brand and Purpose

Act as the ‘brand guardian’, maintaining brand integrity across all marketing initiatives and communications across all brand touchpoints
Monitor and manage Leinster Rugby logo usage for all communications and activations to ensure adherence to our brand guidelines
Ensure all communications and activations align with Leinster Rugby’s core values and purpose and help promote our “From The Ground Up” ethos
Execute the brand strategy for Leinster Rugby in line with overall business objectives, brand identity and positioning

Brand Marketing

Manage and implement multi-channel brand marketing campaigns for Leinster Rugby including, fixtures in the RDS & Aviva, season tickets, memberships and brand positioning
Create and publish all marketing material in line with brand marketing plans
Create and promote exciting match experiences for our fan base that support our objective to build bigger match attendances (RDS & Aviva)
Market research – create and execute bi-annual Leinster Listener insights programme, analyse data for satisfaction levels and brand NPS tracking. All outputs will guide and inform the wider Commercial Team in delivery of our KPI’s

Email Campaigns, CRM and Membership Programmes

Lead team member for supporter and membership email strategy including, planning, sending, recording and reporting
Lead team member for implementation and use of CRM to help improve all LR supporter communication and campaigns
Initiate and execute innovative Product Development, Sales Promotion programmes for our portfolio of products i.e., Season Tickets, Official Memberships, Match Day Hospitality
Lead team member to develop a new membership loyalty scheme

Budgets

Together with the Head of C&M you will lead the decision-making process on marketing investment and forecast and manage the marketing budget
Be responsible for ensuring all invoicing, costs and expenses associated with our brand marketing programme are reconciled in a timely manner
Increase current and secure new revenue streams where possible
Relationship Management

Develop strong trusted relationships with all colleagues and key stakeholders to fully integrate and activate the brand marketing mix for Leinster Rugby
Establish and manage close relationships with key brand marketing and business partners at IRFU, URC & EPCR
Oversee and manage all agency and brand-related 3rd party supplier relationships

PERFORMANCE MEASURES

The successful candidate should:

  • Bring a structured approach to the season’s brand communications and activations via pre-planning and commitment from all parties involved
  • Drive and set up new initiatives – e.g., Leinster Rugby Membership & Supporter Loyalty Scheme
  • Increase CRM Target audience size
  • Increase Official Membership audience size and revenues
  • Achieve set KPI’s
  • Develop and maintain strong and effective relationships with staff and sponsors
  • Carry out duties and responsibilities above to an effective, efficient and professional standard
  • Portray a professional image and become a strong ambassador for Leinster Rugby
  • Acts as a role model in embodying core Leinster Rugby club values, behaviours and culture
  • The above statements are intended to describe the general nature and level of work required from this position. They are not intended to be an exhaustive list of all responsibilities and activities required. The successful candidate will be required to respond with a flexible approach when tasks arise which are not specifically covered in this job description.

 

APPLY FOR THE POSITION HERE

 

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If you are a Sport for Business member and would like to promote a position within your organisation, contact us today with the details.

Is it time to take your place alongside the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas in the commercial world of Irish Sport?

Download our latest membership brochure here.

Sport for Business Partners

Is it time to take your place alongside the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas in the commercial world of Irish Sport?

Download our latest membership brochure here.

Sport for Business Partners