Katie Taylor steps into the ring this Saturday and Sky Sports is making her fight available to what will be the biggest domestic audience of her professional career.
Saturday’s Fight Night boxing – including undisputed lightweight champion Katie Taylor’s defence against Miriam Gutiérrez – will be shown on Sky Sports but is also being made available free to air on the Sky Sports online, YouTube and Facebook pages.
As we have revealed in today’s Sport for Business media matters Column, the expansion of streaming is paying off for Women’s sport with significant audiences tuning in for Camogie and Ladies Football Championship matches.
Taylor’s fights have been carried exclusively on Sky Sports through her career which will capture most of the committed sports audience but Taylor’s reach goes way beyond that.
Many of those who would most admire her might not have seen her fight live at all other than in the two Olympic Games so Saturday is a major opportunity.
It is part of Sky Sports’ commitment to women’s sport, first announced back in March, the aim of which is to ensure elite women’s sport is more easily accessible to the public through both increasing its existing coverage and by strengthening its digital output.
“We’re delighted to be able to make Saturday’s triple-header of world title fights available to a wider audience to showcase some of the brightest talents in the sport,” said Adam Smith, Sky Sports Head of Boxing Development.
“Through live streaming the action, we are able to bring more boxing fans closer to the hard-hitting action than ever before with this world first.”
“This is more ground-breaking news that helps us push women’s boxing to where it needs to be,” added Eddie Hearn of Taylor’s promoters Matchroom Sport.
“The momentum of the last few years, led by Katie Taylor, has been special to watch but we have still got a long way to go.”
“Nights like Saturday change the narrative of the sport, and as I have said before, it’s not men’s boxing and it’s not women’s boxing, it’s just boxing.”
“Katie Taylor is a trailblazer and it is only right that she headlines this card on Saturday on a moment that we have all been working towards for a very long time.”
“The key is to give these great fighters the platform to become stars and achieve their dreams. Without the support from Sky Sports this would not be possible and I’m so happy that so many people will be able to watch Saturday’s event.”
Make sure to join us each Friday morning when we publish our popular and essential guide to all the sport you can watch this weekend.
<strong>Sport for Business Partners</strong>
