Kellogg’s has announced its title sponsorship of one of Dublin’s most iconic tourist attractions, the Skyline Tour at Croke Park.
Renamed the Kellogg’s Skyline, this sponsorship announcement follows a successful 10-year long partnership between Kellogg and the GAA through their annual summer camps, Kellogg’s GAA Cúl Camps, which has seen more than 1.5 million participants since 2006.
Irish actress and best-selling author, Pauline McLynn, was on hand to officially open the Kellogg’s Skyline Tour at Croke Park which offers tourists an in-depth storytelling experience with experienced guides.
Each Kellogg’s Skyline guide personalises the tour by pointing out their favourite landmarks and sharing their own stories, not only about Dublin City, but also about the iconic stadium below the sky-high walkway.
Making up 25 per cent of Croke Park’s annual visitors, the Skyline Tour sees an average of 25,000 visitors annually from school and GAA club tours to corporate visits and overseas tourists.
“I’m thrilled to work with Kellogg’s and the GAA on this exciting new sponsorship,” said McLynn.
“Storytelling is not only my career but also a true passion of mine and as the Kellogg’s Skyline Tour holds some of the nation’s most inspiring stories, one only needs to take the tour and hear the tales from some of the incredible tour guides to understand how this space has impacted so many people across Ireland and beyond.”
“Kellogg’s is very proud to be the new title sponsor of the Skyline Tour at Croke Park,” said Sarah Ferguson, General Manager for Kellogg Ireland.
“Building on our 10-year partnership with the GAA through Kellogg’s GAA Cúl Camps, we are delighted to have the opportunity to expand this relationship further. We can’t wait to welcome more visitors enjoying Croke Park and Dublin City from a new and exciting perspective.”
“The Skyline tour is an exciting and much-loved part of a visit to Croke Park so it’s fitting we have teamed up with such an exciting and much-loved brand,” added GAA President Larry McCarthy.
“I hope lots of visitors can enjoy the fabulous Kellogg’s Skyline Tour, meet our wonderful tour guides and see the sights of the city this summer and beyond.”
