Virgin Media Television has announced that KFC will sponsor the broadcaster’s coverage of the Autumn Nations Series, starting with Friday night’s coverage of the first match, against the All Blacks.
Andy Farrell’s team will host New Zealand, Argentina, Fiji and Australia in the coming weeks, live on Virgin Media Television and Virgin Media Play.
“With Ireland gearing up to take on some of the world’s best rugby teams at Dublin’s Aviva Stadium, the excitement is reaching a fever pitch.
“We are thrilled to team up with KFC to watch Ireland take on some of the world’s best sides,” said Hannah Meaney, Sponsorship and New Product Development Lead at Virgin Media Television.
“The nation is set to be glued to the action with KFC at the forefront of this with their sponsorship.”
“One of the most exciting aspects of this partnership is how KFC has worked with Virgin Media Television to cleverly adapt their iconic tagline, “It’s Finger Lickin’ Good,” to fit seamlessly with the rugby content making it even more engaging for viewers.”
“The KFC team are so pleased to be part of this amazing sporting moment by sponsoring Virgin Media One’s coverage of the Autumn Nations,” added Meg Stigant, Brand Manager at KFC UK and Ireland.
“It is important to us to support a sport at the heart of Irish culture. We hope the Ireland fans will be enjoying lots of wins and of course, lots of KFC chicken for the perfect matchday pairing.”
The partnership was brokered by Core Sponsorship.
“We are very excited to be working with KFC and Virgin Media on the Autumn Nations Series coverage,” said Senior Sponsorship Manager Niall Deegan.
“Following on from our sponsorship of the Rugby World Cup coverage in 2023, we continue to recognise the massive reach that international rugby gains within Ireland.”
“For KFC, it’s essential to have presence and impact with such a strong audience base to stay top of mind in a competitive category.”
“Core Creative has developed tailored stings to resonate with rugby fans, reinforcing brand connection, while Core Media collaborated closely to optimise media strategy and amplify KFC’s message across channels.”
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