Kinetica is to be the new title sponsor of the Night Run Dublin, one of Ireland’s most iconic 10K runs which will take place on Sunday, 26th April 2020.
Ireland athletes Sean Prunty and Phil Healy were joined by five-time All-Ireland winner Kerry’s Aidan O’Mahony as Kinetica ambassadors to help launch the partnership in Dublin yesterday.
It has been a busy week for the company having announced on Sport for Business during the week that they are to be the Official Nutrition Partner of Dublin GAA
This will be the ninth year of what will now be known as the Kinetica Night Run.
It offers participants the unique opportunity to run a flat, fast course through the streets of the capital after dark.
The official route will see runners set off at 9.00 pm from North Wall Quay outside the Convention Centre Dublin, where they will pass the Custom’s House, then cross the river to City Quay and take in a loop around Grand Canal Square before weaving through the Docklands communities of Ringsend and Irishtown and crossing back over the Liffey to finish on North Wall Quay.
Runners of all abilities and ages are welcome to take part, and every participant receives a long-sleeve and reflective premium technical race top to wear on the night, as well as a finishers medal and goodie bag.
The race is chip timed, allowing returning runners to benchmark their performance on previous years, and new participants to record their progress.
There will also be music and entertainment at the start and finish and along the route, giving runners an added energy boost along with adding to the electric atmosphere on the night around the City.
This new partnership is the latest addition to Kinetica’s growing sponsorship portfolio, having already announcing itself as a partner of Rowing Ireland, the Sport Ireland Institute and Dublin GAA.
“As one of Dublin’s premier running events, we are delighted to partner with Kinetica for 2020,” said Race Organiser Eoin Conroy of Titan Experience.
“The Night Run is about our participants having a unique and fun, health & fitness experience where they can run with friends and safely enjoy the traffic-free streets of Dublin City at night.”
“With on-course entertainment, a flat and scenic course and the Night Run Dublin technical long-sleeve and reflective running shirt, the event is unique in the Irish mass participation market.”
“Kinetica’s innovative approach to sports nutrition is perfectly aligned with the Night Run’s own innovative approach in this space.”
“We are excited to get the opportunity to partner with a sports event that aligns with our values as a brand so well,” added Sorcha Madigan, Business President of Kinetica.
“The Kinetica approach to sports nutrition is all about inclusivity. We do not focus on targeting elite athletes alone. Instead, we look at a broader consumer base of people that want to be active and make healthier choices for their own reasons.”
“They know their “why”, we deliver on the “how”. The Night Run welcomes runners of all abilities and ages and since it’s establishment 9 years ago has gone from strength to strength, encouraging people around the country to challenge themselves and have some fun. As a brand, we want to be with those challengers every step of the way.”
Image Credit: Inpho.ie