SuperValu has launched another year of it’s Kit for Kids initiative with ambassadors Bernard Brogan and Karl Lacey (pictured) helping promote the voucher based system that will deliver €360,000 worth of kit to almost 400 clubs around the country.
The promotion was unveiled as SuperValu also announced a four year extension to their partnership with the GAA as sponsor of the All Ireland Football Championship.
The O’Neill’s manufactured Juvenile kits can be ‘won’ within 130 local stores around the country with ‘voucher pods’ placed at checkouts into which receipts can be placed in order to add to the tally for each individual club or team.
Posters and pods promoting the scheme have been appearing in stores over recent days and the promotion will run until July 13th.
Read more about the SuperValu sponsorship of the GAA and why it came about in the first place.
Lidl, as part of its sponsorship of the Ladies Gaelic Football Association ran a similar promotion but with schools rather than clubs and have distributed €250,000 worth of kits to 145 schools over recent weeks.
Commenting at the launch in Dublin yesterday, four time All Star Brogan said, “I’m delighted to once again support SuperValu’s Kit for Kids initiative as I know myself just how important gear like this is to any club.”
“My nephew Jamie, and the rest of the kids in my club St Oliver Plunketts, would be delighted to get their hands on such great O’Neill’s kit. So get down to your local SuperValu and support your local GAA club.”
“Whether you’re a member of a GAA club or not this is a really positive way to give back to the youth in your local community.”
