The Leinster Rugby team has been named the RTE Sports Team of the Year.  Rory McIlroy took the individual honour with Giovanni Trapattoni collecting the first Manager of the Year award.
RTE put on an excellent review of what was a pretty spectacular year for Irish Sport.  It was good to see the Special Olympics team being given prominence and while the mainstream stars took the main awards the whole night was a celebration of sport at every level.
Darren Clarke’s review of his winning the open Championship was particularly impressive and his quote that “We are more a part of our sportsmen than any other nation,” is a message that we at Sport for Business particularly endorse.
The RTE programme which ran for 100 minutes in primetime was supported by the Irish Sports Council.  Given the quality of the material being reviewed, perhaps this was an opportunity missed by a company looking to tie itself to Irish sporting success at a particularly keen time of the year for consumer marketing.  Perhaps in 2012.