Leinster Rugby has announced the Alzheimer Society of Ireland as its first charity partner of the 2021/22 season as part of the Charity Affiliate Programme which was first launched in November 2020.

Like last season, one new charity each month will benefit from working with the team in the hope of raising the profile of that charity.

Women’s Aid, CRY, As I Am, LauraLynn and the Gavin Glynn Foundation were all part of the programme last season.

The Alzheimer Society of Ireland is the leading dementia-specific service provider in Ireland and works across the country in the heart of local communities providing dementia specific services and supports and advocating for the rights and needs of all people living with dementia and their carers.

The charity is a national non-profit organisation and also operates the Alzheimer National Helpline 1800 341 341 offering information and support to anyone affected by dementia.

The charity has worked with Leinster Rugby before and was a charity partner back in 2015 when initiatives such as Rugby Memories were launched.

It is estimated that 31,693 people are living with dementia in the 12 counties of Leinster alone and the Alzheimer Society of Ireland looks to support them and their families and carers.

For the month of November, Leinster Rugby will lend its digital support to the Alzheimer Society of Ireland and its considerable efforts to raise awareness of dementia.

“There are 64,000 people living with dementia in Ireland and each year there are 11,000 new cases – that means today, tomorrow and the next day 30 people per day will be diagnosed,” said Pat McLoughlin, CEO of the Alzheimers Society.

“In Leinster alone, there are an estimated 31,693 people currently living with dementia. We are so very grateful to the management and staff of Leinster Rugby who have all taken such a keen interest in our charity.”

“This partnership will allow us to build public awareness of our supports and services in the Leinster area and all across Ireland and to raise much-needed funds to support those living with dementia and their carers.”

“We are heavily reliant on donations and partnerships such as this to keep our services going, so we are very grateful to everyone at Leinster Rugby for giving us their incredible support.”

That is the kind of soft power that a sporting organisation can use to have real impact within the community. Spreading that across a number of different charities is a great way to help them and also to make supporting the province an enriching emotional experience.


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