The 2020 Liberty Insurance All-Ireland Camogie Championship gets underway on Saturday, October 17th and this year’s campaign has been launched this morning.

This year’s Championships will take place over a shortened nine-week window and will culminate with the Senior Final taking place in Croke Park on Saturday, December 12th.

It will be the first Senior Final in this year’s Gaelic Games calendar and will throw in under floodlights at 7 PM.

Liberty Insurance has also announced today that they will once more bring the game live into the homes of supporters around the world by live streaming five key matches on their Facebook Page during the Group Stages of the Senior Championship.

This was one of the main success stories of last year’s Championship and was ahead of its time in setting a mark on how this year’s games can be enjoyed by fans.

Importance

We discuss the importance of this in today’s Sport for Business Daily interview with Camogie Association CEO Sinéad McNulty and Liberty Insurance Ireland Country Manager Stuart Trotter.

The coverage ensures that there will be a match available to supporters to view during each round of the Senior Championship either online or on television via broadcast partner RTÉ’s live match coverage which will begin from the Quarter-Finals right through to the Final.

Last year’s Final between Galway and Kilkenny was the most-watched women’s Sports event of the year in Ireland as well as attracting a record live attendance for a stand-alone Camogie Finals day of nearly 25,000.

“I am delighted to see the return of intercounty competition with the Liberty Insurance All-Ireland Championships getting underway this weekend,” said Camogie Association President Kathleen Woods.

“It will be an unusual end to the year but a very exciting one as we get to see the very best players and teams compete for All-Ireland glory long into the Winter months. I commend all of our players and their management teams for their ongoing dedication to adapt to many challenges in this unprecedented year.”

Standards

“I have no doubt that the high standards set in recent years will once more be on display and I am looking forward to the action getting underway.”

“Throughout this challenging year, Liberty has continued to put people first in the fight against COVID-19, from our €1.85million donation to ALONE, Barnardos and Pieta on behalf of our customers, to ensure this year’s Liberty Insurance All- Ireland Senior Championship reaches every home in Ireland – at a time when the escapism of sport
is very much needed,” added Trotter.

“Our commitment to putting people first doesn’t stop there, we are working with the Camogie Association to ensure that the Championships runs with complete adherence to the latest public health guidelines and that they will be adapted as necessary should these guidelines and measures change over the coming weeks.”

“In these uncertain times, one thing is steadfast – the health and safety of each player, team and supporter will be the number one priority throughout the Championships.”

“When our sponsorship began in 2013 our focus was to raise the profile and exposure of players and the sport of Camogie. In 2019, Liberty made history for the sport by enabling the broadcasting of the Group Stages of the Senior Championship via live streaming on our Facebook page. Little did we know back then how integral this streaming would be in 2020 in light of the COVID-19 restrictions.”

“We’re really excited for what will no doubt be very memorable Championships – regardless of where
we get to enjoy it from – the stands or our couches.”