Lidl Ireland has taken another major step into the sport and wellbeing sponsorship space announcing that it has partnered with parkrun to become their Official Fresh Food Partner.
parkrun is a free-of-charge, family-friendly, community event held in parks and open spaces around the world every weekend. It recently began holding events in person again after maintaining a connection with its devotees during the pandemic by continuing to track times that people submitted themselves.
Last month, Lidl announced a four year, €5 million extension of its popular and successful partnership with the Ladies Galic Football Association
The new three-year partnership with parkrun will see the retailer support parkrun by providing exclusive coupons and free products to parkrunners and volunteers every week via the Lidl Plus App.
The unique coupon codes will be communicated via the parkrun newsletter on a weekly basis.
Local parkrun events are hosted in over 100 locations around Ireland to encourage people to add physical activity to their weekly routine.
Lidl plan to attend every parkrun location in Ireland over the course of the partnership to distribute fresh fruit, refreshments and exclusive new Lidl x parkrun t-shirts.
Its investment will help to keep parkrun free for everyone, forever and is part of the retailer’s ‘Lidl Steps to a better tomorrow’ commitment which encompasses all of their CSR initiatives and aims to create a better, more sustainable future for customers, communities and the world.
“At Lidl, it is important to us that we are supporting causes that our colleagues and customers are invested in and care about.,” said Joe Mooney, Senior Partnerships Manager.
“As a result of their input and feedback, we are delighted to announce that Lidl is now the Official Fresh Food Partner of parkrun in Ireland.”
“We want to give parkrunners a fresh way to get their healthy lifestyle up and running by combining the freshest fruit and veg with the most inclusive form of community exercise – the classic parkrun. ”
“We’re delighted to welcome Lidl to the parkrun family.,” added Matt Shields, Country Manager for parkrun Ireland.
“It’s a natural fit, with the partnership highlighting the opportunity for parkrunners to continue to make healthy choices outside of parkrun events. Eating healthily and getting active, whether that’s walking, jogging, running or volunteering, go hand-in-hand with making the world a healthier and happier place.”