Sporting jerseys are the badge of our loyalty and are much more than a statement of fashion for those who buy and wear them.
The imagination that goes into launches has changed substantially in recent years and the concept of a ‘buy before you see’ approach has been used by Chelsea, Manchester United and now by the British and Irish Lions.
The Lions replica match jersey was made available to pre-order yesterday and Head Coach Warren Gatland believes fans will again show their support by wearing the iconic jersey.
The jersey will not be unveiled in full until November 1, 2016 but the build up is important for manufacturer Canterbury. The first match of the tour to new Zealand will take place on June 3, 2017.
“The Lions jersey is special – it’s untouchable until you have earned the right to wear it,” said Gatland in words perhaps, just maybe, written by publicists.
“This moment only comes once every four years and I am sure the Lions fans can’t wait for the jersey to be unveiled. To see tens of thousands of supporters wearing Lions jerseys at home and on tour is a sight to behold and I know this one will be a hit with them.”
Canterbury will also give 25 fans who pre-order the replica jersey an exclusive opportunity to see it before the rest of the world; a reward to the world’s most committed rugby fans.
Discussing the pre-order announcement Canterbury CEO, Chris Stephenson said; “Canterbury are delighted to release the new British & Irish Lions replica jersey on pre-order. With more than 100 years’ experience in rugby, we understand the significance this famous jersey holds and have remained true to this heritage while ensuring the jersey is designed to enhance performance on the pitch.”
“We also understand that this is a huge moment for Lions fans that only comes around every four years, so we wanted to make sure it was incredibly special for the most committed of those supporters. By offering them a chance to see the jersey first, we will be championing those that appreciate what the iconic red jersey means.”
Join Sir Clive Woodward, Leader of the Lions in 2005, along with Shane Lowry, Lance Armstrong, Jaimie Fuller and sporting and business leaders from around the world at the One Zero Sports and Technology Conference in Dublin on Friday, October 21st. Click here to see the top class schedule and book your place.
