Littlewoods Ireland is on a mission to get people to attend matches in the Camogie National League which gets underway at the weekend.
To gain insight into the public’s connection with the sport, Littlewoods Ireland conducted research in April 2021. This revealed that although half the population (51%) are GAA fans, disappointingly the majority of the population (89%) could not name a current inter-county Camogie player.
Following the 2021 Littlewoods Ireland Camogie Leagues, Littlewoods Ireland conducted follow up research which demonstrated that the dial had shifted in a positive direction with recognition of players increasing from 11% to 15% within the time the leagues had taken place.
A number of matches will be streamed live on the Camogie Association YouTube channel through the season and there is hoped to be a more consistent approach to ticketing with tickets for all matches the following weekend released each Tuesday.
Habit
Getting people into the habit of a purchase cycle is something the sponsors would well understand and which can help to lift attendance now that there are no restrictions.
Galway’s new sponsorship deal with Westerwood Global is a major boost for the profile of the sport as well and the All Ireland Champions will be wearing their new kit for the first time at home to Offaly this Saturday.
Kilkenny play Limerick and Tipperary face Down this Saturday while Clare and Cork will get their Division one campaigns underway on February 19th.
The Littlewoods League Finals will take place on April 9th at Croke Park.
Excited
“I couldn’t be more excited about the launch of the Littlewoods Ireland Camogie Leagues.,” said Cork player Amy O’Connor.
“Last year was hard not having family, friends and fans being able to attend some of our matches. I am hopeful that the great work Littlewoods Ireland is doing with their 100% commitment to Camogie will help increase awareness of the sport.”
“We work extremely hard for the love of the sport, every team across all divisions have athletes of immense talent and we deserve the support and recognition any other code receives.”
“This is our sixth year as title sponsor of the Littlewoods Ireland Camogie Leagues.,” added Managing Director Rossa Butler.
“The Camogie players that take to the field do so having lived and breathed the game for most of their lives, they are athletes of immense skill, talent, substance, and strength. They are the heroes of the sport who have mastered a game like few before them but lack of exposure for the game in general has rendered them not as visible to many across the country.”
Objective
“Our objective is always to showcase Camogie for the phenomenal sport that it is and inspire people to get behind the sport and the players. Last year we had the final in Croke Park, and we are delighted that it will again be played in the stadium.”
“We hope that the further exposure to the Littlewoods Ireland Camogie Leagues by fans being allowed back in the stands and streams being available will encourage a greater connection with Camogie across the board.”
“We are delighted to launch this year’s Littlewoods Ireland Camogie Leagues and get prepared for another year of exciting Camogie action.,” added Camogie Association President Hilda Breslin.
“I would like to wish all our counties, players, management teams and match officials the very best of luck as they prepare to get this year’s league campaign underway.”
“I would also like to thank our title sponsors Littlewoods Ireland for their dedication and support of our Leagues. Their enthusiasm and commitment to the promotion of Camogie has continued to flourish and we are very thankful for their sponsorship of our leagues.”
