Barcelona and Argentina superstar Leo Messi has unveiled a new personal logo.  This will assist in merchandising and ‘branding’ of him as an individual.  The line between personal image rights and those belonging to the club or team just got a little more blurred.
Would an irish sports star such as Brian O’Driscoll, Bernard Brogan or Katie Taylor feel comfortable being commoditised in this way? Well, what harm does it do them?