adidas and Munster Rugby have once again gone to social media to launch their new kit for the new season though this time it is for the main home kit.

Bank of Ireland feature as the sole partner on the kit which is available exclusively through the provinces retail partner Lifestyle Sports.

We always like the ways in which new kits are described and this one leaves nothing on the table…

“The all red kit draws inspiration from the province’s rich heritage and shares the same Latin motto; forte fideli nihil difficil or to the brave and faithful nothing is impossible, that once decorated the ancient battle shield of one of Munster’s greatest families, the McCarthy clan.”

“Hidden in the detail of the jersey, and in tribute to the Munster stag, is an antler tapestry, representing bravery, determination and fearsome territorialism. The Munster Rugby crest adorns the jersey in a timeless copper trim symbolising the gathering strength from Munster’s home soil and its history of forgotten ancient copper mines.”

The training range focuses on the geography of Munster taking in imagery as seen on ordinance survey and grid maps.

Once again Munster’s most creative and digitally engaged supporters worked side by side with adidas to create their own personal reveals of the new jersey, collated under the hashtag #NextIsEverything.

“The 2017/18 Munster Rugby home and training ranges have that rare balance of classic style and modern flare that are rooted in the history of the team, the land and its people,” said Lifestyle Sports Marketing Director Debbie Byrne.

This launch is both traditional and innovative with the continued partnership with Munster’s most creative supporters once again being enlisted to create their own unique and simultaneous unveilings.”

“As we return to an all-red home kit, adidas have once again led the way in design and innovation in marking the province’s heritage through the inclusion of the club’s motto and nod to the stag, while also referencing our community ties with the map feature across the training range,” added Munster Rugby Head of Commercial and Marketing Enda Lynch.

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Find out more about our next major event looking at the impact of Sport for Social Good in September 2017.

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