Today’s Sport for Business Daily Interview is with Pippa Doyle, Sponsorship manager of Littlewoods Ireland.

This is the fourth year of Littlewoods’ partnership with the GAA and a new TV ad will be launched this Friday in support of their campaign.

We talk about the change to the process of activation that has been needed in the pandemic and the shifting of this peak promotion into the period of the year known as the ‘Golden Quarter’ for retailers.

With Littlewoods existing in an online environment, it promises to be a very powerful combination…

Sport for Business Partners