Plans for an Island of Ireland domestic football league appear to have receded significantly with news that the Danske Bank Premiership in Northern Ireland is to be one of nine European Leagues to pool their broadcast rights for the three year period through to December 2024.

They will join the top divisions of the Danish, Polish, Swiss, Norwegian, Icelandic, Kazakh, Latvian and Slovakian Leagues in a unified package that will extend to all non-domestic territories and comprise over 1,500 matches a season.

The Leagues provide a 12-month football package which will be attractive as a single package and could be of interest to either traditional broadcast operations or more likely a streaming platform.

In recent weeks LiveScore bought the streaming rights in the Republic of Ireland to all UEFA Champions League matches and could be an interested party for this deal as well.

The rights to the new package have been pulled together by media agency Octagon and submissions have been called for by July 12th with a deal expected by the end of August.

The SSE Airtricity League has chosen to create its own globally accessible streaming platform via LOITV and has not been listed among the Leagues who have come together for this deal.

Before the Covid-19 pandemic struck there had been hopes of an All Ireland League featuring teams from both sides of the border.

If this deal gets away though it would be a complicated process to unpick unless of course, the FAI saw merit in joining the process and adding in their own leagues to share in international distribution revenues.

 

The FAI are among the 250+ members of the Sport for Business network of sporting and business organisations working together across a number of key areas.

 

Sport for Business Partners