It was a night of celebration at the prestigious All Ireland Marketing Awards last night, and a big night for members of the Sport for Business community.

Our partners Sky Ireland landed the highly prized Marketing Team of the Year and are pictured above.

Irish Life won the Sports Sponsorship Award for their work with the Dublin Marathon and will now go on to represent Ireland in the Best of Europe category at the European Sponsorship Awards. Congratulations to Danielle McKenna and the team. Sky Ireland, Bord Gais Energy and Bank of Ireland were the other Sport for Business members shortlisted in this category, an overall excellent body of work.

Allianz, represented by Anna McCarthy on the night took the award for Sustainability, following up on the Women’s Aid Award from 2022.

“We’re thrilled that WHOOP has won the International Marketing Award at this year’s AIM Awards,” he told us after the win.

“Our successful expansion into international markets has been driven by a team based in Dublin, and last year’s Giro d’Italia x Eurosport campaign was a testament to the standard of marketers in this country. ”

“To have WHOOP be recognised among some of the best brands in Ireland is really special for my team and I.”

Permanent TSB won the Customer Experience Award.

Laya Healthcare won the B2B Marketing Award.

Vodafone Ireland won the Advertising Campaign Award.

Heineken Ireland kicked off a huge weekend for the brand by taking the Brand Campaign Award for its work on Birra Moretti.

Maighread Cremin of SuperValu was on hand to receive the Award for Marketing in the Irish Language, pipping TG4 to the prize.

AIB, Aldi, Core, and Lidl were among the other members to have been recognised for the excellence of their work in being shortlisted.