Dublin City Council’s DublinBikes scheme is to have a new look in the new year with NowTV taking over the branding and naming rights in a three-year deal.

NOW TV dublinbikes will be visible on the streets of Dublin from January 19th, 2021. All of the bike schemes associated inventory will also carry the NOW TV dublinbikes brand.

The partnership with NOW TV will also support the launch of a new dublinbikes user experience in January with the introduction of a brand new App and a refresh of the dublinbikes website.

The new user-friendly App is a major step forward for the scheme as it will allow subscribers to release a bike from their smartphone for the first time as well as providing new and improved features, making it easier for commuters to access and enjoy the service.

This is the first of a number of upcoming developments planned over the course of the partnership which will modernise the scheme which has been a huge success in the city over the past 10 years.

Previous sponsors on the scheme, run through the outdoor advertising giant JC Decaux, have included Coca Cola and Just Eat.

“The dublinbikes scheme has been a huge success since it was launched back in 2009 and continues to go from strength to strength,” said Lord Mayor Hazel Chu.

“I am delighted to welcome NOW TV on board as the new sponsor. Cycling is getting more popular every day, especially since the onset of Covid-19, and Dublin City Council is keeping pace by continuing to roll out cycling infrastructure throughout the city. I look forward to seeing even more people using NOW TV dublinbikes in 2021.”

“Throughout the last number of years and particularly in 2020 we have seen the importance of having sustainable transport options,” added John Flanagan, Assistant Chief Executive and City Engineer with Dublin City Council.

“The benefits of cycling are huge, from the individual benefits of improved health and well-being to the collective benefits for our city in the reduction of car traffic and congestion on the roads, while also bringing reductions in air and noise pollution and carbon emissions.”

“NOW TV is delighted to be partnering with dublinbikes,” added Sarah Jennings, Marketing Director with the Sky TV Streaming service.

“The dublinbikes scheme gives the people of Dublin the freedom to discover the city on their own terms. Much like dublinbikes, NOW TV’s aim is to give people the freedom to choose their own entertainment on their own terms and we’re very much looking forward to being part of this hugely successful scheme as it continues to prosper over the next three years.”


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