With official sponsorship association costing well north of €10 Million per brand at the World Cup it’s a big call for the biggest of brands.
The pressure is ramped up again when you know that rival brands are going to do what they can to gain access to the noise around a world event like this.
UK Agency Unruly has produced a great infographic around the best performing brands by way of how they are getting their content shared through social and in the online space.
Visa, McDonalds and Hyundai make it onto the subs bench but not the first 11 in terms of the best performing while Budweiser and Sony don’t even making the squad being outside the top 20. That’s a shame for Budweiser in particular which we really like as a campaign but self regulated restrictions on age sharing may have impacted on those numbers.
Check out the top 11 ads here and vote for your top three.
