Tomorrow morning is a special moment in the calendar for many who will rise with the lark and walk from darkness into light.
Sports clubs have been an incredibly important part of keeping our communities going through the past two years of virtual activity and fractured engagement and they will do so again tomorrow.
Hundreds of clubs will come together to walk, swim, share a moment and be part of the 100,000 and rising that will participate.
The fundraising target of €4 million is an important contribution to help Pieta House tackle the causes and the impact of suicide.
The support of Sport for Business member Electric Ireland has been deep and unstinting, helping to elevate this one morning, this one act, to being one of the most important of the whole year.
We have lost too many young people with their lives ahead of them over recent years. There is probably not a single one of us that has been untouched.
This is a way to remember them and to play some small part in helping avoid the terrible final choice on life being made by others.
Saving a life is surely motivation enough not to roll over in the morning.
Sport for Business Partners