Paddy Power has released a first-ever Christmas TV ad featuring three of the stars from Soccer Saturday that are no longer on the programme,
As you might expect there are a few light-hearted gags at their own expense and Matt Le Tissier’s face in particular when reading out the script is a picture.
“You could say that this year has been one to forget, so we wanted to make our new telly advert something to remember, by making pundits into life-size presents,” said Paddy Power Head of Mischief, Lee Price.
“Christmas is a time for coming together, so we wanted to reunite the Soccer Saturday lads and put them back where they should be – on our TV screens.”
The ad will be shown from this weekend on Sky Sports and BT Sport during Premier League and other live-action.
Sport for Business Partners