PepsiCo has confirmed the renewal of its Positive Action Partnership with Cork GAA and SuperValu Páirc Uí Chaoimh for 2026, extending a collaboration centred on sustainability, community engagement and inclusion in sport.

The renewed agreement builds on a programme that has positioned the Cork venue as a testbed for environmentally focused event delivery and community activation.

Driving Sustainable Event Standards

Among the headline achievements to date has been SuperValu Páirc Uí Chaoimh hosting its first fossil-free energy event powered by Hydrotreated Vegetable Oil (HVO) fuel. The initiative reduced carbon emissions and marked a step forward in lowering the environmental impact of large-scale matchdays and concerts at the stadium.

The partnership aligns with PepsiCo’s global sustainability commitments, embedding environmental action within a high-profile sporting environment that attracts significant annual footfall across GAA fixtures and other major events.

Brian Colgan, Site Director at PepsiCo, said the renewal reflects the company’s ambition to combine brand presence with measurable impact.

“We are thrilled to continue this partnership, which not only celebrates sport but also drives positive action for sustainability and community engagement. Our goal is to make every event at SuperValu Páirc Uí Chaoimh a showcase of innovation and inclusivity,” he said.

Supporting All Four Cork Codes

From Cork GAA’s perspective, the partnership provides commercial support while reinforcing its sustainability agenda across Gaelic football, hurling, camogie and ladies football.

Sinéad O’Keeffe, Commercial Director of Cork GAA and SuperValu Páirc Uí Chaoimh, said the extension will help maintain momentum built over the previous two seasons.

“I am delighted to partner with PepsiCo once again this year, continuing the momentum of the previous two years. Their support will assist in driving our sustainability agenda, promote positive action and engagement as we welcome all four Cork codes to SuperValu Páirc Uí Chaoimh,” she said.

Community and Grassroots Activation

Beyond matchday sustainability measures, the Positive Action Partnership will continue to support inclusive Cúl Camps and sustainability-themed initiatives across Cork GAA clubs.

These activations are designed to engage volunteers, young players and local communities, linking environmental awareness with grassroots participation in Gaelic Games.

From a Sport for Business standpoint, the renewal reflects the sponsorship strategy of brands seeking deeper integration into environmental, social and governance (ESG) objectives rather than relying solely on traditional signage and hospitality benefits.

By aligning commercial investment with measurable sustainability outcomes and inclusive participation, PepsiCo, Cork GAA and SuperValu Páirc Uí Chaoimh are positioning the partnership as a model for purpose-driven sponsorship within Irish sport in 2026.

 

Image Credit: Pepsico and Cork GAA

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