Allianz has stepped up its investment in and support for the Allianz Leagues in the GAA again with the announcement that the brand is to sponsor the RTÉ2’s Allianz League Sunday show.
Now in their 24th year as sponsors of the Allianz Leagues, Allianz Ireland confirmed last month that it is to extend its partnership with the GAA through a five year extension of its sponsorship of the Allianz Football and Hurling Leagues.
This Sunday’s programme at 7.30pm on RTÉ2 sees Michael Lyster joined by Ciaran Whelan and Tomás Ó Sé for highlights from the Allianz Football League including Mayo v Dublin, Armagh v Laois, Kerry v Roscommon, Monaghan v Down and Donegal v Cork.
“We are delighted to welcome Allianz on board for this popular show,” said Dermot Rigley, Commercial Manager, RTÉ Media Sales speaking ahead of yesterday’s launch at the Sporting Year to Savour Breakfast in Dublin.
“Allianz Ireland has a long and proud tradition of supporting communities through its sponsorship of the Allianz Football and Hurling Leagues and now with its title sponsorship of Allianz League Sunday on RTÉ2 has added its name to the premier highlights show showcasing the best that the Allianz Leagues have to offer every Sunday night. We’re delighted to welcome Allianz on board.”
“We are delighted with RTE’s continued strong coverage of the Allianz Leagues and in particular our decision to sponsor their premier highlights programme – Allianz League Sunday,” added Brendan Murphy, Allianz Ireland’s CEO.
“The Allianz Leagues have grown in strength and popularity in recent years and RTE’s Allianz League Sunday provides important insight and excellent commentary on all four divisions of the competition”.
The bundling of sponsorship properties and their associated media coverage is an effective way of broadening the impact of sponsorship deals and Sport for Business understands that other announcements in this space are drawing closer for later in the year.
