Over the past two weeks Lidl have been pushing their partnership with the Ladies Gaelic Football Association through stores and high impact poster advertising around the country.
Tonight the activity will step up to another level with the first showing of what promises to be a spectacular TV ad during the Late Late Show on RTE1 and other channels.
The 60 second TV advertisement features Ladies Gaelic football players from eight clubs across the four provinces, two county teams and more than 250 extras for the crowd scenes. It was shot in three different locations over two days from dawn to late evening, to illustrate the dedication and commitment, time and effort put into their sport by the players.
It is part of the €1.5 million campaign committed to the partnership in year one of a three year deal and perhaps the most exciting advance for Women’s sport ever in Ireland.
“Gaelic Football is played by over 160,000 women across Ireland, and has a massive potential for growth,” said Lidl Head of Communications Aoife Clarke.
“We got people’s attention with the #Ladyball tease, sparking a lively debate about how women’s sport is not backed as much as it could be in this country. We are now proud to launch an extensive broadcast campaign showcasing the brilliant talent out there in Ladies Gaelic Football.”
“We hope this will raise the profile of the game and translate into more support for these women, on the ground, right across Ireland.”
The campaign will run across RTE, TV3, UTV Ireland and Sky for 6 weeks; 640 Outdoor sites for 6 weeks. Pre Roll (RTE, Irish Independent, Mail Online, UTV Ireland, You Tube – 700,000 spots) and Display – (HPTO & Run of Site – Irish Independent, Daily Mirror, Irish Examiner, YouTube & Done Deal) Digital formats for 5 weeks.
