Latest issue of Sport for Business Weekly is published today
The latest issue of Sport for Business Weekly is published today and will be free to view until the weekend.
Amongst the stories featured are a review of the Irish Province’s success in social media; how Coca Cola is moving to the Olympic beat; the successful irreverence of Paddy Power and seven days worth of the biggest stories in how sport and business are working together.
Rugby Province’s social media powers ahead
Leinster top the facebook chart, Munster nudges ahead in terms of twitter followers.  The Irish provinces dominate the social media battleground among those clubs that are competing in the last eight of the Heineken Cup.  Even Connacht, at the start of their major growth project have more fans than any of Cardiff, Edinburgh, Toulouse or Clermont Auvergne.  This week’s Sport for Business Weekly looks at the power of the province’s social media.
Live Blogging from the Irish Sponsorship Summit
Sport for Business will be at the Irish Sponsorship Summit today and will be tweeting from @sportforbusiness as well as updating a live blog on the news, views and thoughts of those attending at Croke Park.
Keeping ahead of the news
The PwC report into the global strength of sport as a marketing medium, which forecasts sponsorship to grow by an average of 5.3% per annum; and the great story from Triathlon Ireland about the open application process to represent Ireland at European and World events have both gathered good mainstream comment in the past 24 hours.  You could have read about them in Sport for Business weeks ago.
Speed gives you an edge in sport and that’s something we want to provide at Sport for Business
Flora Women’s Mini Marathon open for registration
The Flora Women’s Mini Marathon will take place in Dublin’s city centre on the June Bank Holiday Monday, June 4th, and registration for the event is now open at   Last year, maximum participant numbers were reached in less than a month.
The 10k Flora Women’s Mini Marathon is the biggest all-women’s event of its kind in the world, attracting over 40,000 participants each year. Over the years, the event has been won by acclaimed athletes such as Sonia O’Sullivan, Catherina McKiernan, Pauline Curley, Marie Davenport, Rosemary Ryan, and last year’s winner Caitriona Jennings.
Charities from every county in Ireland are the biggest winners from the Flora Women’s Mini Marathon. Since the event began, over €151 million has been raised for Irish charities, making it the biggest single day charity event in Ireland.